There’s a book out there that the New York Times apparently doesn’t want you to know about. It was released on Feb. 4, 2014, and despite incredible sales, it does not appear in this week’s NY Times Best Seller list. It also fails to appear here or here. (Updated – Amazon now lists it as #1 under Church Leadership here.)
How books are “graded” and what it takes to make the list are highly guarded secrets. Neither the NYT or Amazon – two of the more well-known lists – will reveal their secret formula*. But some folks have tried to crack the code – evidence is here and here. And, best guesses (considering time of year plays a big part, i.e., Christmas releases must perform better than a book in, let’s say, early February) estimate that 6,000 – 8,000 in a week or 300 – 500 per day for a period of time will do the trick.
So how is it that a book that sells 18,000 – 25,000 (conservatively recalculated by the publisher to be 11,000) in a week can not be any where on the list? I don’t know. But that’s what happened to Home Run: Learn God’s Game Plan for Life and Leadership by Kevin Myers, co-authored by John Maxwell. Based on what they knew of the book’s performance during its first week, the publishers estimated that Home Run could place as high as #3 on the hardcover non-fiction list and #1 for the category of leadership development. Instead, it is no where to be found – as if it didn’t exist.
Why? I wonder if perhaps it had something to do with the content. Home Run Life is Pastor Kevin’s (PK to those of us who attend 12Stone) metaphor for how to win at life. It was born from a father’s struggle to come up with a simple, but profound and Biblical, way to instruct his 11-year old son. It teaches that to win at life, you have to run the bases and run them in the right order:
- Start at Home Plate: Connect with God, win by depending on Him
- First Base: Character, win within
- Second Base: Community, win with others
- Third Base: Competence, win results
Our society and culture teaches to run straight to 3rd base – results – and by doing this we cheat ourselves, our relationships, and ultimately God. (Listen to one church member talk about how the Home Run Life principle dramatically changed his life.)
Could it be that the media forces that prevail would rather ignore this book, not give it the recognition and honor it deserves, rather than admit that a book like this blew its math and calculations out of the water? And, if this is the case, how many other books do we not know about?
Personally, I feel cheated – a righteous anger – because the $20 I paid for this book should count as a sale. So now I’m asking you to buy the book, and read for yourself why the liberal media doesn’t want to list it among its best sellers. You can buy it from the link below. Or, go to your local Indie book store and get it there. If they don’t have it, ask that they get it for you. There’s additional information, resources and tools to go along with the book here.
Don’t buy it just to make a point, though. Buy it with anticipation of being challenged to align the principles by which you live to God’s principles.
Oh, and please share this post so that others can learn what the media may not want them to know.
* From the New York Times website:
A version of this list appears in the February 23, 2014 issue of The New York Times Book Review. Rankings reflect sales for the week ending February 8, 2014.
An asterisk (*) indicates that a book’s sales are barely distinguishable from those of the book above it. A dagger (†) indicates that some retailers report receiving bulk orders.
Rankings reflect sales reported by vendors offering a wide range of general interest titles. The sales venues for print books include independent book retailers; national, regional and local chains; online and multimedia entertainment retailers; supermarkets, university, gift and discount department stores; and newsstands. E-book rankings reflect sales from leading online vendors of e-books in a variety of popular e-reader formats.
P.S. Hey, New York Times, that “dagger” -> (†), that’s a cross.
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